SEO Toolkit - Keyword Research Tools

Keyword Manager

The Keyword Manager features a search term suggestion tool, and
maintains a master list of keywords and search phrases for your SEO
project. The search term suggestion feature can help find related
keywords that you may not be targeting.


Keyword sources

There are 3 main sources of keywords used in Keyword Manager:
KD (Keyword Discovery):
The Keyword discovery database contains over 26 billion searches from over 180 different sources. A full 12 months data can be searched.

Google :
The Google Adwords suggestion tool. Google's results do not contain the number of times each search phrase has been searched for, but ranks them in order of popularity eg. A keyword with the result 1. is the most popular related keyword. This makes it difficult to determine the relative popularity of various search terms. Specific countries can be selected for Google searches.

The Yahoo Sitematch (Overture) search term suggestion tool. The main drawback of this source is that similar terms are grouped together.

Up to 3 different sources can be selected for simultaneous searching, including regional specific results. The Google related search terms search and Keyword discovery spelling tool (returns commonly misspelt variations of the keyword) can also be selected.

The popularity, Google and Yahoo competitors, and the top bids for each keyword can also be displayed.
Industry Keywords

The Industry Keywords
tool provides lists of
common search terms
grouped by category.

This makes it easy to
discover some of the
top keyword searches
for specific industries.
The search volume and
keyword popularity can
be displayed for each
Keyword density analyzer

The Keyword density analyzer breaks down page
content into keywords and search phrases.
It is useful for both for keyword research and optimization.      
Seasonal search trends graph

The keyword tools can display a seasonal trend
graph for selected keywords. This graph shows
the number of searches performed on a keyword
over the last 12 months.

This data can help to:

  • Identify seasonal trends
  • Plan marketing campaigns to coincide with traditional peak periods like Christmas or Valentines Day
  • Determine the ideal timing for marketing campaigns
  • Predict traffic levels during low peak periods like the holidays.

The seasonal trends graph for the keyword "Valentines day crafts".                            
This graph shows that the most searches are made between January and March
* Note: A Keyword Research subscription is required to access advanced keyword research tools.
  Click here to order SEO Toolkit.