SEO Toolkit - Competitive Intelligence

Identify your competitor's traffic sources

The Competitive Intelligence tool helps identify major traffic sources
for specific domains. This includes the top referring sites and the top
search terms.

This tool requires a Competitive Intelligence domain subscription.


The top referrers column shows the top referrers that have been sending traffic
the domain. The % column shows the referrals as a percentage of the total, the
share column shows a visual representation of the referrals and the date column
shows the last referral date. The individual pages referring traffic can also be
Find specific engines driving traffic to competitor sites

Competitive intelligence can help to identify major traffic sources   

In this example, the top sites that send the most traffic to business.Com, are search engines.
This means that to effectively compete with this domain, you would need to focus your efforts
on Search Engine Marketing. Google, is responsible for over 46% of the overall traffic to the
business.Com domain, so you would want to look at which search terms drive traffic to this
domain, and whether they are paying for any advertising on Google.

The top search term data shows that MSN is providing 58.33% of the search engine referrals
for the keyword "business directory". This may be due to business.Com having higher organic
rankings on MSN, or business.Com may be paying for the listing on MSN via Overture.

Individual page referrer information 


The above image shows the individual pages from the Wikipedia host that are referring traffic
to the domain

* Note: A separate subscription is required for Competitive Intelligence. Order here