SEO Toolkit - FAQ

Select a FAQ topic or Product from the menu below

If you encounter a problem which is not covered in the FAQ:

1. Ensure you have the latest version and build of the software.
2. If you use a proxy server, ensure you have the proxy details
    entered into the SEO Toolkit settings.
3. Ensure you have registered the program. Some program
    functions or tools are disabled until the program is registered.

If the problem persists, please email your question to customer support.

Select Product / FAQ

  •  Sales/Order related Questions
  •  Technical/Support questions
  •  Search engine submission questions

Sales/Order related

I have submitted an online order form, but have not received my registration.

In most cases, all orders are processed by the end of the Next working day. If you have not received your registration within that time, please contact customer support with the details of your order. The most common reasons for delays are invalid or missing email address and/or contact details.

I do not wish to use online order form. What other options do I have?

You can fax the filled in order form to + 61-3-9589-7951, or send it to us via mail.

I do not have a Credit Card. How can I place an order?

Mail order

Fill in the order form, and mail it to us with either a Bank Cheque or a Money Order. Please note that we do not accept personal Cheques draw on a bank outside Australia.

Telegraphic Transfer

You can wire your payment directly to our account. To speed up your order, please either fax us the details of the transfer to + 61-3-9589-7951, or contact customer support.

Technical/Support FAQ

What is the difference between the standard and enterprise version?

In the standard version, users are limited to submitting 5 different domains. This version is intended for a single user to promote their own web sites.

The Enterprise edition is designed for users who wish to submit more than 5 domains or for users who wish to submit URLs for third parties. This version can be used as the basis of a submission service. The enterprise version has no restrictions on the number of domains that can be submitted.

Can I purchase additional domains for the standard edition?

No. You will need to purchase the enterprise version.

When registering, the Next button is disabled or I get an "Invalid serial number" message

There are three reasons why the next button is disabled or an "Invalid serial number" message is displayed:

  • The serial number or registration name is not entered correctly. The serial number should be entered in CAPITAL LETTERS and the registration name (email address) in lower case.
  • The serial number and registration name are in the wrong fields. Ensure the serial number is entered in the Serial number field, and the registration name (email address) is entered in the Registration name field.
  • The serial number is not valid for SEO Toolkit 2. If you have not purchased the program, contact the sales department to purchase a copy of the program and you will receive valid registration details. If you have purchased the program, ensure you are entering the correct serial number.

Can I install the software on multiple computers?

No. The software can be used on only one computer at a time. The SEO Toolkit licence can be transferred between computers once every 30 days.

Do I need to purchase any additional engine packs?

No. SEO Toolkit 2 comes with all engine packs. Please read the submission policy and submission FAQ prior to submission.

Where can I get help?

  • The SEO toolkit has a pop up help system embedded into the software. Click on a Help button to open the help viewer. As you click on different tools, menu items, checkboxes and fields, the help viewer will automatically display helpful information.
  • A manual is available via the SEO Toolkit Help menu.
  • Alternatively you can contact support, however we encourage you to use the above resources first, as most questions are already addressed.

What are the system requirements?

Microsoft Windows 2000/XP, 64 MB ram (minimum), Intel Pentium I, II, III, IV, AMD or compatible. Mac users can use Virtual PC. For more information please see: (This information provided on an "as-is" basis, and operated at user's own risk).

I am having problems connecting to the upgrade server.

If you access the Internet via a proxy server or require firewall authentication, you will need to enter these settings in SEO Toolkit's Options. Click the SEO Toolkit Options menu and select Settings to access the Firewall/proxy settings.

If you are using a software firewall, such as Zone Alarm, Norton Internet Security, or Windows XP service pack 2 firewall, you will need to configure the firewall to allow SEO Toolkit to connect to the Internet.

SEO Toolkit uses the http and https protocols which use port 80 and 443 respectively. If you are having problems configuring the firewall/internet protection software, please seek support from the relevant software manufacturer.

I am having problems viewing the manual.

Microsoft has issued a security update that blocks viewing of chm files until the file is manually unblocked.

    To unblock the manual file:

       1. Right-click the CHM file, and then click Properties.
       2. Click Unblock.
       3. Double-click the .chm file to open the file.

For more information, please see;en-us;902225

Does the SEO toolkit abide by Google's automated querying rules?

Yes, the SEO toolkit uses the Google API for querying, which is allowable and supported by Google.

Search engine submission questions

Can I submit each page of my website?

No. Most engines specifically request that only the index page is submitted. There are two reasons for this:

1. To prevent multiple submissions creating a large backlog of
    sites for search engines to index. Some search engines have
    people manually checking each website before it is listed, so
    submitting each page is not necessary and will increase the
    size of the submission queue.

2. Most search engines will spider each page of your website
    anyway. Many search engines will delete your submissions
    and refuse to index your site if you submit it multiple times.

What is search engine spam?

Search engine spam is defined as pages created deliberately to trick the search engine into offering inappropriate, redundant, or poor-quality search results. Examples of search engine spam are:

  • Submitting MLM sites (eg. Make money fast!!!) to inappropriate categories.
  • Submitting domains that are for sale and offer no useful content
  • Submitting keyword stuffed websites
  • Submitting a mirror site
  • Submitting a website that redirects to another site
  • Submitting a website that uses a doorway page. A doorway page is page created specifically for search engines and is optimized for specific phrases that generate large amounts of traffic. Generally these pages are totally unrelated to the site's content, hence the spam categorization.
  • Submitting machine generated web pages.
  • Submitting websites with offensive content to inappropriate categories.
  • Submitting websites that offer no content other than links to other websites.

Search engines do not add these types of websites to their index, and many engines will simply delete the submission or use algorithms to filter out such websites.

Search engine spam causes problems for legitimate website owners. Some engines review each submission manually and in these cases, the spam submissions extend the waiting time for site reviews. Engines that experience a large number of spam submissions will often implement a pay for inclusion scheme, a manual log in or registration prior to submission, or simply no longer accept any submissions at all.

What will prevent a search engine from indexing a website?

Many search engines cannot crawl sites that use frames, or sites that are created using flash. Sites using frames should be converted to an unframed site. CSS (cascading style sheets) can be used instead of frames.

Most search engines, including Google, cannot crawl pages that use "&id=" as a parameter in the URL. Websites that use dynamic URLS for user tracking, must allow robots to crawl a website without requiring session IDs or URL parameters.

Search engines cannot read/follow JavaScript links. Replace JavaScript links with plain HTML links or place an additional section for HTML links on your website if the JavaScript links are necessary.

Most search engines do not index IP addresses - you must submit a domain name, not an IP address.

A search engine cannot index a website where the robots.txt file specifies a disallow statement for that engine.

Can I submit a free hosting URL eg. Geocities?

Many search engines will not index sites that use free hosting URLs. eg. Geocities, Freewebs, ISP hosting etc. due to their transient nature.
Examples of these URLs are:

Most engines specifically request that only top level URLs are submitted, and many request that no free hosting sites are submitted. This request is due to free hosting sites being indexed, only to become dead links when the site owner loses interest or the free hosting is terminated.

A top level URL is a URL with no subdirectories or page names specified. eg.

To ensure that your URL can be indexed by all engines, it is suggested that you purchase your own domain name and web hosting.

How do I select an appropriate category for my website?

The category you select is important, as it dictates which search engines will be submitted to, and the category your site will be listed under in directories. If you select an inappropriate category, your site will be submitted to engines that are inappropriate for your site. eg. submitting an Accountancy service website to the Automotive / Cars category will result in the submission being deleted, as Automotive search engines generally don't index accounting websites.

If someone is looking for a company to do accounting, they won't be looking in Automotive or Music search engines, they will be looking on business and accounting related search engines.

The SubmitWolf categories are grouped logically. Please read the entire list before selecting a category, as there may be a more suitable category further down the list.

To select a category, you need to think what your website is mainly about. eg. A site about cars would be in the Automotive category. A website selling shopping cart software would be in the Internet / Software category. Even though the Automotive industry may be able to use the shopping cart software, the shopping cart website is not primarily car related.

If you need help selecting a category, contact support with your website's URL and we will advise you of the most suitable category for your site.

What type of sites can be submitted to the Personal Home Pages category ?

The Personal Home Pages category is for personal sites, eg sites about John Smith, John Smith's holiday photos, John Smith's family, John Smith's dog etc. This category is not for commercial / business websites.

Can I submit my website to different categories?

99% of engines specifically request that websites are submitted to ONE category only.

You can select multiple categories for your site, however SubmitWolf will select the category at the top of the list when submitting. If the top category is not supported by an engine, SubmitWolf will then select the next category on the list, and so on. For this reason it is very important to place the most relevant category at the top of the list.

Submitting a URL to multiple categories in a directory or search engine will result in the website or your IP address being banned from the search engine.

How often should I resubmit my website?

Many search engines request that you only submit your website once. These engines are marked as "No resubmission" in SubmitWolf, and any attempts to resubmit to them, will not be successful. This is to prevent multiple submissions, which can result in bad ranking, rejection or banning by the search engines. (see the first question on this page)
In addition, multiple submissions just create a large backlog of sites for search engines to index, so it will take longer for your site to be indexed. If you search for your website on a search engine or directory and it is indexed, then it does not require a resubmission. Generally search engines do not remove listings unless a site is non functional or if it violates the engine's policies.

Link lists (FFA sites) can be submitted to on a daily basis. The oldest links are replaced with the newly submitted links, meaning that your link can be cycled off the list in a matter of hours. SubmitWolf automatically allows multiple submissions to be made to the link lists. Link lists are not recommended as they result in a large amount of spam emails being sent to the email address used on the submission.

Why are some engines manual?

Manual engines cannot be submitted to automatically for various reasons such as:

  • Some search engines and directories, such as Lycos and Yahoo, require the webmaster to register and respond to a confirmation email, then log into the engine and finally submit the website.
  • Most directories require the webmaster to browse through the directory's category structure to find a suitable category, then submit the website.
  • Some engines require very specific information in order to submit the website. eg. Do you accept Visa cards, which countries does your business ship to? etc.
  • Engines with very specific categories, e.g. Aromatic oils, French poetry, Small town business directories, are also set to manual as they are too detailed to add as a SubmitWolf category.
  • The submission page requires a unique security code to be entered in order to validate the submission. A different security code is generated for each page visit, and is designed to prevent automated submissions. Engines that receive a large number of spam or junk submissions will often implement security codes.

       In SubmitWolf, Manual engines are marked with a grey gear

Why doesn't SubmitWolf submit to .......?

Many major engines only accept paid listings. e.g. Overture and Looksmart. For paid inclusion into these engines, visit paid inclusion
Other engines, such as Yahoo, require manual submissions(see above FAQ item)

Why does SubmitWolf skip engines?

  • SubmitWolf will skip engines if your site is not appropriate for the engine.
  • Many engines have specific rules as to the type of sites they accept for listing. If the data you have entered violates a rule for a given engine, it will be skipped. For example, some engines do not accept adult sites or gambling sites.
  • Some engines only accept websites about a specific category. For example, a Travel search engine will only accept Travel related websites. If your website does not fall into the Travel category, the engine will be skipped.
  • Some engines require that a site is in a specific language.
  • Some engines only accept commercial websites, some only accept non commercial websites. If your website is commercial, ensure that you select the Commercial option from the Site type drop down menu in the URL details window.
  • A number of engines are marked for manual submission for various reasons such as:
  • The engine only accepts websites about a very specific category that SubmitWolf does not list. eg. Aromatic oils, Dobermans, ASP code etc,
  • The engine's submission process requires a constantly changing password or code to be entered. eg. MSN
  • The engine only accepts websites from a specific region, state or province.

My website isn't in French and/or doesn't have a French domain. Can I submit my website to the French search engines?

Generally to be accepted in a foreign search engine, your site must contain information about the country, provide a service to residents of the country or provide information that is useful to people residing in that country.
Many search engines and directories will not list foreign sites in order to restrict their search engine to businesses within their own country.

For example, a website selling/advertising a house cleaning service in America, is not relevant or useful to residents of France.

In addition, many search engines will only list sites in particular languages. eg. German search engines will only accept German language sites. SubmitWolf automatically restricts submissions to search engines in countries that are not appropriate for your site.

Submitting inappropriate sites is considered as spamming, and can result in your SEO Toolkit licence being revoked. Spamming search engines in this way leads to engines restricting submissions by requiring a unique security code to be entered prior to accepting the submission, or even implementing a pay per submission scheme.

I have submitted my site, so why hasn't it been added to an engine?

The time taken for your site to appear varies greatly. It may be instant, or it may take several months depending on the engine. The submission pages on most engines will give you an approximation as to how long it will take for your site to appear. Submitting your site to an engine does not guarantee that it will be listed, some engines may ban your website if they receive multiple submissions. Some engines review all submissions manually and the administrators can add or reject your submission at their discretion without notice. Many engines are now sending confirmation emails, that require an action to be performed in order to index the website. Failing to comply with the instructions in the email will result in the website submission being ignored.

Why can't I select all the engines?

The number of engines that can be submitted to depends on the category, language and country/location of the site.

  • Some engines only accept business/commercial sites that advertise or sell a product or service.
  • Some engines only accept personal sites. eg. John's dog photos
  • Some engines only accept specific categories of sites. eg. Travel sites only.
  • Some engines only accept sites in a specific language. eg. only accept sites in French.
  • Some engines only accept sites from specific countries. eg. only sites from Australia.
  • SubmitWolf will only display check boxes for engines that will accept your submission.

If you have any other questions, please contact the support team.