2. Identifying Popular Search Terms
What are the most popular search terms for your business?
Imagine that you own a hotel in Sydney. In this case you would start your Keyword Discovery search by typing in the phrase: Sydney Hotel
The results display the most popular search phrases that include the words "Sydney" and "Hotel".
When a typical user does a search, the pages that displayed within the top 10 results usually contain the EXACT phrase that is being searched for somewhere in the page content.
This means that if you have the phrase "Sydney Hotel" somewhere in your page, but not "Sydney Hotel Accommodation" you would be missing out on thousands of potential customers that the second query could bring to your site.
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