7. Industry Keywords

The Industry Keywords tool tracks the most popular search terms that are driving actual traffic to sites in various industries.

This data enables you to compare the keywords you are currently receiving traffic for, with that of your competitors in the same industry.

For Example:

The top searches in the Recreation / Motorcycles category include:

  • scooter chopper
  • bmw r80
  • kawasaki
  • harley davidson
  • 50cc scooter mopeds
  • and others...

This is a broad category and it thus contains a range of search terms, but the deeper you drill down into the category tree, the more refined the results become.

This tool helps to discover new search terms that sites similar to yours are currently using.

It can also be used as a benchmark of how well your pages compare with the industry as a whole.

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