2. Search Intelligence
To compete for search engine traffic, it is valuable to know the search terms your competitors are targeting, how effective they are and what search terms they are paying for.
From the Link Intelligence example you have seen that search engines are the major source of traffic for business.com.
Search Intelligence tells you what search terms are responsible for most of the search engine traffic to this business.com.
These are the top keywords that generate the most search engine traffic for the business.com website. (You can get up to 1000 search terms per domain.)
You can see from this report that the search term business directory, is responsible for 1.50% of all the search engine traffic that business.com receives.
Now that you know what your competitor's top search terms are, you can look at what specific engines are responsible for the traffic.
How to use the data1. Identify the search terms that your competitors are getting traffic for and create optimized content pages targeting each search phrase. If you can get your own listings to come up for the same terms, you will increase your own traffic and reduce that of your competitors.
If an organic listing is not possible, you can look at paid or sponsored links. This will ensure that you will come up at the top of the results for the terms you competitor is currently getting traffic for.
2. The Volume bar provides an indication of how important each search term is to the overall traffic it contributes. This enables you to prioritize your SEO to target the most important terms first.
3. The Search Intelligence data provides a good starting point for identifying new search terms for your PPC campaigns. It is good to know that you are not missing out on search terms that your competitors may be getting traffic for.
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