8. Meta Keywords

META tags can tell you a great deal about the search terms that your competitors want to be found under.

The Meta Intelligence report analyzes the META keyword usage across your competitor's site.


In this example, you can identify the search terms used on the business.com site inside the META Keywords tags.

How to use the data

1. The META report provides an additional comparison check to make sure that you are not missing out on any relevant search terms that your competitors may be targeting.

2. META tags are often used for rare search terms not used in the page content itself and as such can provide a source of niche keywords.

3. The report lets you identify new terms on weekly basis as new pages are added. This enables you to react quickly to content changes.

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