1. Link Intelligence
Linking strategies, affiliate
programs, paid links, site sponsorships and web advertising can
generate substantial traffic, but not all links are effective.
Link
Intelligence identifies the links that are responsible for generating
the most traffic for your competitors. With this information, you can
target the small percentage of sites that are responsible for the bulk
of their traffic in your link building efforts.
Example
Domain: business.com
In this example, the top 10 sites that send the most traffic to business.com, are search engines. This means that to
effectively compete with this domain, you would need to focus your efforts on Search Engine Marketing.
Google, is responsible for over 46% of the overall traffic, so you may want to look at what search terms drive traffic
to this competitor, and whether they are paying for any advertising on Google.
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