Competitive Intelligence Executive Report


Domain:          business.com
Report date:    18 January 2006

1.0 Index







2.0 Subdomain Report

A total of 10 subdomains of business.com have been identified. These include:

Subdomain Referrers Queries Paid Ranked Terms PI Rank Subscribed
business.com 4275 18203 17421 21724 6,501 Yes
ctx.business.com - - - - - Yes
forbes.business.com - - - 87 - Yes
img.business.com - - - - - Yes
my.business.com 1 - - 70 764,024 Yes
network.business.com - - - - - Yes
rd.business.com 5 - - 1 11,654 Yes
secure.business.com - - - 2 - Yes
smallbizsearch.business.com 1 - - - 624,645 Yes
wvw.business.com - - - - 749,280 Yes

 

Understanding the report

Many sites setup subdomains for different products or services. These can contribute to the overall web site traffic.

The known subdomains are listed in the table above, however unless specifically requested, this report does not include subdomain statistics.

  • Referrers - The number of unique referrers sending traffic to the domain or subdomain.
  • Queries - The number of unique search engine queries sending traffic to each subdomain.
  • Paid - Number of paid search terms driving traffic to each subdomain.
  • PI Rank - Indicates the relative popularity of each subdomain.
  • Subscribed - Indicates whether the subdomain is currently being monitored.




3.0 Top Referrers Report

A total of 4275 referrers have been identified sending traffic to business.com.
The top referrers include:

Referrer Host Volume Updated PI Rank Status
www.google.com
45.17%

2006-01-07 1
search.yahoo.com
12.60%

2006-01-03 5
www.google.co.uk
4.99%

2005-12-20 9
www.google.com.au
1.95%

2005-10-19 36
search.msn.com
1.95%

2006-01-05 24
www.google.ca
1.30%

2005-12-13 54
www.google.nl
1.19%

2005-12-02 11
www.dogpile.com
0.98%

2005-11-21 1,026
www.search.com
0.87%

2005-12-02 5,340
ci.trellian.com
0.87%

2005-12-29 1,477

 

Understanding the report

The report helps you identify the major traffic sources sending traffic to business.com.

  • Volume - displays the percentage of overall traffic that each source is responsible for.
  • Updated - Date of the last recorded referral. Typically this report lists sites that have been sending traffic in the last 30 days.
  • PI Rank - Popularity Index score gives an indication of the referring site's overall popularity.
  • Status - Referrers identified in the last 30 days will be have a NEW status.

 

 

3.1 New Referrers

A total of 4275 new referrers have been have been identified sending traffic to business.com.

Referrer Host Volume Updated PI Rank Status
www.google.com.sg
0.73%

2005-06-27 981
sea.search.msn.com
0.73%

2005-06-01 1,128
www.highrankings.com
0.63%

2005-12-30 1,227
searchportal.information.com
0.63%

2005-09-13 2,811
www.searchfeed.com
0.63%

2005-12-31 6,292
216.133.243.28
0.63%

2006-01-04 10,396
s.teoma.com
0.63%

2006-01-12 903
ms101.mysearch.com
0.63%

2005-11-07 7,462
www.google.co.in
0.52%

2005-10-17 412
www.google.it
0.52%

2005-10-31 25


There have been no new referrers identified sending traffic to business.com within the past 30 days.

Understanding the report

The report helps you identify new traffic sources sending traffic to business.com.

Sites are listed in this report only if they have been logged for the first time within the last 30 days.

  • Volume - displays the percentage of overall traffic that each source is responsible for.
  • Updated - Date of the last recorded referral.
  • PI Rank - Popularity Index score gives an indication of the referring site's overall popularity.

4.0 Search Terms Report

A total of 18203 search terms have been identified sending search engine traffic to business.com.
The top searches are:

 

 

Query Volume KD Date Status
business
1.34%

39,328,564 2006-01-16  
business directory
1.19%

393,293 2006-01-16  
business internet
0.52%

138,781 2006-01-16  
banking software
0.45%

95,919 2006-01-04  
business to business
0.45%

497,472 2005-11-22  
logo design
0.45%

1,237,569 2005-06-01  
auto manufacturers
0.37%

64,645 2006-01-16  
business search
0.37%

77,411 2006-01-16  
business services
0.37%

2,725,853 2006-01-16  
display boards
0.37%

15,281 2006-01-16  

 

 

Understanding the report

  • Query - The actual search query sending traffic to business.com.
  • Volume - The percentage of the overall search engine traffic that each term contributes.
  • KD - The search volume as reported by KeywordDiscovery.com. This provides an indication of each search term's overall popularity.
  • Date - The date of the last recorded activity for each term.
  • Status - Indicates whether the term is new. (identified within the last 30 days)

 

 

4.1 New Search Terms

This reports contains a list of new search terms identified in the past 30 days, to generate search engine traffic to business.com.

Query Volume KD Date
donnavinci plus size clothing
0.07%

4,429 2006-01-10
home equity loan nevada
0.07%

58,803 2006-01-16
mortgage lender florida
0.07%

2,523 2006-01-16
mortgage lender in california
0.07%

2,176 2006-01-16
mortgage lenders california
0.07%

2,216 2006-01-16
wisconsin auto title loan
0.07%

2,275 2006-01-16
$$ consolidate debt
0.01%

12 2006-01-14
'consolidate debt
0.01%

6 2006-01-14
'consolidate debt '
0.01%

7 2006-01-14
125 second mortgage rates
0.01%

105 2006-01-14

 

Understanding the report

  • Query - The actual search query sending traffic to business.com.
  • Volume - The percentage of the overall search engine traffic that each term contributes.
  • KD - The search volume as reported by KeywordDiscovery.com. This provides an indication of each search term's overall popularity.
  •  Date - The date of the last recorded activity for each term.
     

 

 

5.0 PPC Search Terms Report

A total of 15902 terms have been identified that business.com is currently paying for to attract search traffic to their site.
This includes Google AdWords and/or Yahoo Search Marketing/Overture advertising.
The top terms by volume are:

  Google Adwords Yahoo / Overture  
Term Rank Ads Date Rank Ads Date Volume Status
business directory
  8
90 2006-01-13


0.10%

 
business internet


  29
154 2006-01-12
0.04%

 
banking software
  18
42 2006-01-02


0.04%

 
business to business
  5
78 2006-01-02


0.04%

 
logo design
  18
90 2006-01-13


0.04%

 
auto manufacturers
  3
5 2005-12-21


0.03%

 
business search
  4
65 2006-01-02


0.03%

 
business services
  6
66 2006-01-09


0.03%

 
display boards
  2
71 2006-01-14


0.03%

 
ecommerce consulting
  20
58 2006-01-08
  8
31 2006-01-15
0.03%

 

Understanding the report

  • Term - Search term on which a PPC campaign has been identified.
  • Rank - The last ad rank or position.
  • Date - The date on which the PPC bid was last verified.
  • Volume - The volume of the overall search traffic which the term is responsible for.
  • Status - Indicates whether a campaign on this term is new, or has been discontinued.



5.1 New PPC Bids Report

A total of 1462 new search terms have been identified in the last 30 days, that business.com is paying for.
This includes Google AdWords and/or Overture/Yahoo SM Advertising.
The top terms by volume are:

  Google Adwords Yahoo / Overture  
Term Rank Ads Date Rank Ads Date Volume
$$ consolidate debt
  42
90 2006-01-13


0.07%

'consolidate debt
  41
90 2006-01-13


0.07%

'consolidate debt '
  42
90 2006-01-13


0.07%

125 second mortgage rates
  39
68 2006-01-13


0.07%

15 year fixed mortgage rate
  31
60 2006-01-13


0.07%

15 year fixed rate mortgage
  35
64 2006-01-13


0.07%

15 year second mortgage rates
  28
55 2006-01-13


0.07%

2nd bad credit mortgage refinance
  59
90 2006-01-13


0.07%

2nd best mortgage rate
  42
66 2006-01-13


0.07%

2nd home loan mortgage
  44
90 2006-01-13


0.07%





5.2 Discontinued PPC Bids Report

A total of 2247 discontinued serch terms have been identified. These are terms for which business.com is no longer buying paid listings for.
The top terms by volume were:

  Google Adwords Yahoo / Overture  
Term Rank Ads Date Rank Ads Date Volume
banking software


  49
51 2005-11-29
0.26%

business brokerage software


  7
16 2005-12-15
0.17%

computer repair delaware


  4
5 2005-12-11
0.17%

prepaid internet service
  11
38 2005-12-01


0.17%

promotional shirts


  9
64 2005-10-17
0.17%

tradeshow exhibits
  11
40 2005-12-01


0.17%

accounting employment


  27
36 2005-12-01
0.13%

employee training
  22
67 2005-12-01
  50
64 2005-12-01
0.13%

online banking software
  35
55 2005-12-01


0.13%

online business
  72
90 2005-12-14


0.13%

 

 

Understanding the report

This report includes all known search terms that business.com has been running PPC campaigns on at some point in the past. These could no longer be verified which means that advertising on those terms had been discontinued.

Often campaigns on specific search terms are abandonded due to purly converting ads. This report can help identify such terms.

  • Term - The search on which a PPC campaign has been running in the past.
  • Rank - The last known ad rank or position.
  • Date - The last known date on which a PPC bid was recorded.
  • Volume - The volume of the overall search traffic which the term was responsible for.



6.0 Rankings Report

A total of 14935 search terms have been identified where business.com ranks in the top 100 on either Google or Yahoo.



  Google Ranking Yahoo Ranking  
Term Rank Date Type Rank Date Type Status
125 carolina mortgage south

1  
2006-01-13 Organic  


125 equity florida home loan

1  
2006-01-13 Organic

7  
2006-01-14 Organic
1st health individual insurance insured medical

11 ↑ 2
2006-01-11 Organic

1  
2006-01-15 Organic
21st century insurance info

1 ↑ 1
2006-01-02 Organic  


21st century insurance products

1 ↑ 14
2006-01-02 Organic

2 ↑ 2
2006-01-12 Paid
21st century insurance quarterly financials

6 ↑ 8
2006-01-02 Organic

1 ↑ 23
2006-01-12 Paid
724 solutions information

1  
2006-01-02 Organic  


724 solutions online review

16  
2006-01-02 Organic

1  
2006-01-12 Paid
724 solutions search

1  
2006-01-02 Organic  


acco world financials

1 ↑ 6
2006-01-02 Organic

3 ↓ -1
2006-01-12 Organic

 

Understanding the report

  • Term - The search term the site is ranked on.
  • Rank - The rank, including the last position change if applicable.
  • Date - The last date on which the ranking has been verified.
  • Type - Indicates whether the ranking is Organic or is being Paid for.